a rose (or wedding look) by any other name...
dear sahroo brides,
You more than anyone know just how quickly the wedding industry is evolving, and for the better. At last, couples are making weddings their own, and many of our brides are even abandoning the color white altogether. After all, "bridal white" hasn't always been the traditional standard in Western culture, and non-white bridal outfits are a trend on which we'll happily hop on board. Above all, we're obsessed with the idea of "you" — making you feel like the strongest, kindest and most holistic version of yourself, for your wedding and beyond. For more, read our latest dispatch from our founder and creative director Sarah Abbasi inside.
notes from sahroo
We obsess quite a bit over happiness — what it means, where it comes from and how we can supply it to our brides in spades. It's why we named our latest collection the Happiness Collection — because more than anything, your wedding should charge you with joy. So team sahroo put our heads together and jotted down our own "recipe" for happiness, from Fruit Roll-Ups to walking barefoot. Click inside to see what made the cut.
We do so much to live a conscious, non-toxic lifestyle, and we know our brides do, too. It's why we make an effort to extend that lifestyle into our self-care as much as we can without it becoming burdensome — and that includes our nailcare. Today, we're talking non-toxic mani-pedis and the spots we get our nails done here in our Big Apple hometown. Check the full list — go ahead, get bookmarking! — ahead.
“Wearing my sahroo pieces made me feel like a modern version of my favorite Old Hollywood movie stars," says Alexa Peretz, an actress living in New York City who chose our exquisite Victoria Caftan to ring in her wedding weekend in romantic Tuscany. "Every woman is a goddess, and sahroo honors that. But I have to say, maybe the greatest miracle in all of this was not getting any red wine on my kaftan.” Pop inside to see more of Alexa's candlelit welcome dinner, which — warning! — will just about convince you to book a one-way ticket to the vineyards of Chianti, stat.
the sahroo du jour
Since sahroo's earliest days, Sarah had the Cosmos Diamond Set fluttering in the back of her mind. But only this season did she understand just how fitting this set is for the sahroo bride. The karigar, our specialists who specialize in hand-embellishing, work for more than 48 hours on the Diamond Bra and more than 75 hours on the Diamond Shorts — a true labor of love for sahroo and for you. Sarah walks us through how it gets made ahead.