"sahroo and it’s special, handcrafted take on matching sets is a label to watch"
"I knew that this would be the best way for me to tell the story of creating these magical, feminine pieces that empower women to do what we're all trying to do: to be the very best versions of whomever we are."
"Elle First Look"
Seema Bansal :“ I walked into a boutique called sahroo. I saw it: a feathered blazer with matching shorts. It was a look that was totalyl the opposite of what I would wear on a regular day but it was perfect”
"The Beautiful New NYC Brand Only Insiders Know About"
"We continue to design for the modern woman who defines luxury as craftsmanship and wants to wear a magical, handmade piece."
"Shop 23 of This Week's Best New Arrivals: Slow-Fashion Edition"
“This brand will plant five trees for each order placed, which means I might have to buy both the top and the shorts.”
"Find your (sartorial) match. Growing up, Sarah Abbasi divided her time between Chicago and Pakistan, the latter providing the inspiration for label sahroo’s hand crafted co-ords. Finished with fur and frost, the matching sets are perfect partners this party season. www.sahroo.com"
"Fashion Designers Share The Home Decor Item They Buy On Repeat"
"My wonderful customers leave the concrete jungle of New York to come into our showroom, which feels like an actual jungle! Working in this green space keeps us true to sahroo's social mission — to protect our environment, while we plant five trees for each order placed.”
"Two-Piece Outfits Are the Trend of the Summer — Wear Them Like Hailey Baldwin and JLo"
"This ultra-feminine mod look, with capri pants and a crop top (or a tunic-length top) complete with dainty and whimsical floral applique are essential for the woman who wants to channel Amal Clooney with their two-piece vibe"
"6 Feathered Clothing Items That Let You Will Live the Fantasy of Dua Lipa’s ‘Dream Dress’"
"Blush-toned georgette silk embellished with diamante vines and fluffy beige ostrich feathers in a cute crop and matching airy shorts make for a feminine quirky take on a look that isn’t just comfortably fashionable, but also comes with an eco-friendly advantage.”
"How to Elope In Style"
"A wedding dress often needs to be ordered months in advance. Opt instead for something off the rack in white by a favorite brand. Our pick? A sublimely modern twist on Bianca Jagger’s iconic wedding suit: The Flamingo set by Sahroo with creamy silk trimmed in fluffy ostrich feathers."
"I Predict These 6 Brands Will Be Everywhere in 2019"
"The newest brand in my roundup, Sahroo, is NYC-based and full of whimsical, handmade details that are the definition of Instagrammable...and would make any fashion girl swoon.”
"55 Valentine's Day Gift Ideas for Stylish Women"
"Upgrade the queen of your heart's blazer (or two piece, if you opt for a matching pair of trousers) game with a an elevated red raw silk blazer embellished with sparkly ruby crystals. Not only is a set sophisticated and fun, but the bright hue makes any beauty look all the more ravishing."
"Our 2018 Holiday Gift Guide Is Officially Here"
"Here's a fabulous idea: Get her a NYE look that will go down in history as the coolest night of her life. The brand is also sustainable and ethical—as if you needed more convincing."
"27 Valentine’s Gifts for The Hypebae in Your Life"
"sahroo Aprhodite Caftan"
"20 Valentine's Day Fashion & Accessories You'll Fall Head Over Heels For"
"The Luxe Love: sahroo Aphrodite Wrap Blazer"
"The Best New Fashion Brands of 2018"
"The brand releases collections twice a year, each a result of a collaboration with artisans that specialize in hand-dyeing, embellishing, and tailoring. This cadence also allows Sahroo to reduce its waste. (Its commitment to sustainability extends to its packaging, which is made from recycled materials, and its promise to plant five trees for every purchase made.) Each drop is built around a single color, which is then translated across silhouettes (trousers, bandeaus, blazers, kaftans, cropped and draped tops) and decorated with whimsical details (crystal hearts, polka dots, feathers)."